Public Relations and Corporate Communications

With a passion for impact storytelling, we develop unique and cost-effective solutions to meet our clients’ business goals. Our expertise reflects the key specializations in the company, which continuously evolve according to changing client demands. Using a broad range of skills, methods, channels and approaches, we work with our clients to develop, implement, and evaluate a full spectrum of customized, innovative and integrated consulting solutions, designed using the latest technology and techniques, to deliver maximum results and impact.

Our Services

Employee Relations

Although communicating with external audiences is typically what we think of as PR, employee relations is an important filed. It is focused on making the organization a place where people are happy to work in.

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We support our clients to build a team of empowered and engaged employees who play a critical role to the success of any organization.

  • Induction and Onboarding
  • Team Building Activities
  • Recognition and Award Systems
  • Welfare Services

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Stakeholder Management

Public opinion drives brand recognition and company or institutional image, directly effecting your business and organizational goals. We help clients to improve their reputation and image with key stakeholders.

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  • Stakeholder Relations
  • Publics Engagements
  • Preparation of Annual Reports
  • Planning Annual General Meetings
  • Financial Relations

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Strategic Communications

We help our clients to advancing their strategic interests through holistic and result-oriented approaches to their communication programmes. Through strategic analysis and tactical recommendations based on our sound research, we support the design, development, planning, implementation, monitoring and evaluation of strategic communications that provide our clients a winning approach.

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  • Research and Strategic Thinking
  • Communication Audit and Benchmarking
  • Internal Communication Policy
  • Corporate Communication Strategy
  • Event Communications Plan
  • PR and Communication Staff Recruitment
  • Communication Training

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Content Development

Content is a key piece to establishing your thought leadership value in your industry. We develop the tools and resources to make sure you create valuable and educational content that engages your target audience as part of effective lead generation initiatives for earned, shared and owned media channels.

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  • Keyword research
  • Content audit
  • Content calendar
  • Content evaluation and adjustment
  • Corporate publications development
  • Copy editing and
  • Translation into English, Swahili, French)
  • Website Management
  • Writing speeches, keynotes and blogs

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Media Relations

We help you build and maintain relations with the media and prepare your spokespeople as thought leaders and effectively position your organization in the markets that matter most to you.

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  • Media Planning
  • Media Monitoring (Print and Online)
  • Media Training
  • Press Releases
  • Press Conferences
  • Media Events
  • Familiarization Visits
  • Press articles
  • Interviews
  • Pitching for Media and Speaking Engagements

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Crisis Management

If you wait for a crisis to happen before devising a communications strategy, it will be too late. We can help you develop the strategies, processes, and tool so that if bad news happens, you can minimize its impact.

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  • Crisis Assessment and Monitoring
  • Crisis Register Development
  • Crisis Management Plan
  • Crisis Preparedness and Communication Training

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Brand Management

Your brand is more than a product or service. It has a personality and core values. We help you develop, manage and convey key messages for your brand that go beyond public relations initiatives.

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  • Brand Strategy
  • Brand Development
  • Brand Audit
  • Brand Manuals
  • Brand Activation
  • Brand Positioning
  • Personal Branding
  • Reputation Management

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Digital Engagement

Developing an effective social media program takes an understanding of each platform, what they bring to your marketing communications program, and how people use them.

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We help you stay ahead of the trends and understand how to implement new services and technologies, develop compelling content and monitor your digital engagement with the proper target audiences.

  • Social Media Strategy
  • Community building
  • Community management Content Curation
  • Influencer Marketing
  • Social Listening
  • Social Media advertising
  • Campaigns, contests and promotions
  • Monitoring and measurement

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Corporate Social Responsibility Management

We support our clients in their efforts to design and implement corporate social responsibility programmes.

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In doing so, we advocate for the mainstreaming of the Sustainable Development Goals across the business or organization.

  • Company CSR Policy Development
  • Community Development Programmes
  • Sponsorships and Donations
  • Profiling in CSR Impact Magazine
  • Contractual Implementation of CSR activities

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Strategic Partnerships and Advocacy

We work to help secure working arrangements with brands and companies who have synergies with our clients and strong positive influences with target audiences.

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  • Public Policy Issues Analysis
  • Position Papers and Statements
  • Partnerships development and coalition building
  • Concepts and proposal development
  • Memorandums of Understanding

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Creative Design

We develop creative, high quality graphics and digital solutions for our clients that incorporate compelling messaging and a clear expression of the client’s identity or strategic position and their corresponding values.

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  • Graphic Design and Layout
  • Infographics and Illustrations
  • Merchandising and Promotional Products
  • Website design
  • Mobile Applications
  • Printing Services

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Audio-Visuals Production

We can also help you with photography and video services that integrate digital advertising, creative visuals.

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  • Corporate Events Coverage
  • Photography
  • Video Production (profiles, documentaries, interviews)
  • Social Media Livestreaming
  • Animations and Explainers

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PR and Communications Recruitment

Looking out to hire a PR and Communications Staff? We’ll make it easy for you to identify the right candidate. Let’s get the pain out of your hiring by helping you to:

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  • Conduct Needs Identification
  • Shortlist Applications
  • Develop Job Description/Invitation to Tender/Request for Proposals
  • Join Interviewing/Pitch Panel

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Our Process

Planning

  • Order received from Client
  • Review conducted by staff and consultant assigned
  • Meeting held with client to understand request in details

Design

  • Consultancy Proposal Developed with a clear action plan
  • Quotation generated
  • Contract Signed between client and GNG

Implementation

  • Service request implemented as agreed with client
  • Constant communication with client
  • Solution reviewed, tested and verified to ensure it meets desired standards

Delivery

  • Final outputs presented to client for their use
  • Delivery note and Invoice prepaid to facilitate payment
  • Work completion certificate signed off by Client

Closure

  • Evaluation of project conducted and lessons drawn
  • Post-delivery support provided as required
  • Other service areas discussed

Talk to us Today

Let us know how we can partner with you to achieve your business goals.