So you want to grow a consulting business? 6 ways to get it done

It is often said that no (wo) man is an island . It’s a phrase that holds true even in business. No entity can claim to have all the internal capacity necessary to fulfil all its business functions. There comes a time when a business has to seek the help and expertise of another person […]

5 ways small businesses can grow from good PR

Contrary to popular view, Public Relations (PR) is not about propaganda. PR practice is about analysing trends, predicting their consequences, counselling organisation leaders, and implementing plans of action that will serve both the organisation’s and public’s interests. For small businesses, PR offers plenty of opportunities to hit new growth levels. Here are five ways a […]

Traditional PR doesn’t work anymore: 19 ways PR has changed for 2019

20 ways PR has changed for 2020 Public relations is, at its core, a way for companies and brands to build mutually beneficial relationships with their audiences and customers. To be sure, traditional PR still has a place at the table. Everything from influencing public perception with outstanding marketing campaigns and developing effective crisis communication […]

Frequently asked questions: Answers to common questions we receive

Q: What is public relations? At its core, PR is about building trust and often includes creating a strong brand and great reputation to allow you to build relationships with the public (or many publics). For your company, those relationships might be with the general public; consumers – potential customers and clients; investors; employees; government […]